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St Modwen Properties plc is a regeneration specialist, operating across the full spectrum of the property industry through a network of regional offices and a Birmingham based head office.
A giant in their field, St Modwen had a very low public and media profile up to 2008, when they asked me marketing to review their options for increasing profile and awareness.
Me marketing worked closely with St Modwen regional directors to analyse and assess their existing pr and marketing activity and their needs and aspirations. Based upon this analysis, me marketing produced a comprehensive pr strategy, including pr objectives, key messages, a brand identity and tone of voice, crisis management , evaluation criteria and a schedule of bespoke activities and opportunities to raise their profile with key audiences. Me marketing later assisted St Modwen in the appointment of an in-house pr and communications professional to implement the strategy in the most cost effective manner for the organisation.
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