Hammerson plc

Hammerson plc is a leading European real estate company, operating in the UK and France. The group creates value by developing and actively managing prime shopping centres, retail parks and offices.

Me marketing provided a strategic marketing service to Hammerson plc on the £350 million Highcross Leicester retail, leisure and residential development  in Leicester city centre, which opened in September 2008.  Leading the marketing strategy over a four year period from start on site through to launch, core areas of the service provided by me marketing included:  recommending and implementing strategic marketing and PR actions, liaising with the existing shopping centre marketing team and  key partners for integrated and cohesive marketing activity, managing all other external marketing, event  and creative agencies,  recruiting and mentoring an in-house marketing manager, over-seeing the launch day activity and supporting the retail leasing team in the provision of marketing collateral.

Me marketing have also assisted Hammerson plc with a range of other marketing services, including the coordination and implementation of marketing seminars,  forums and workshops.