Joint Venture Marketing and Regional Development

Working in partnership with other local attractions, organisations responsible for the marketing of a particular area or region, and other identified partners with complimentary objectives is an essential way to make your marketing budget work harder and go further. 

This can be further augmented through building and maintaining strong relationships with key stakeholders and partners through a range of networking, events, email updates, and ambassador activity.

Having worked within the East and West Midlands for over 30 years, me marketing have excellent contacts with key stakeholders and organisations and the local and regional media, coupled with comprehensive regional knowledge.

Examples of partnership activity include:

• Highcross Leicester and Bullring Birmingham jobs partnerships;

• Working with LSP, Leicester City Council and other retailers within the city of Leicester to promote the wider city;

• A city-wide Mardi Gras parade in Birmingham, working with a range of different organisations including Marketing Birmingham (as co-funders) and the city council;

• Obtaining free poster sites at all West Midlands’ railway stations to promote reaching Bullring by train.

• Running ‘Making More of the City’ information days in partnership with the Birmingham City Centre Director to raise civic pride and understanding of the changing face of the city.