Destination Marketing

Our tourism and leisure experience is extensive and diverse, ranging from the promotion of community and volunteer led initiatives with minimal marketing budgets through to coordinating and delivering £million launches for regional and national destinations. 

The common factor with all our destination marketing is that each campaign is initiated and implemented using the best mix of marketing and pr tools for that specific place, project, audience and budget, to fulfil the specific objectives of each activity. 

Our experience includes:

• The launch of Bullring Birmingham in 2003 and Highcross Leicester in 2008 – including the launch days themselves, but also the marketing campaigns in the lead up to launch, and post launch;

•  The promotion of the Midlands’ canals and waterways through direct mail, events, web, pr and education focussed activity, working within very tight budget and resource constraints;

• Targeted direct mail, pr and email based activity to reach different segments of the market with messages of key importance to them about the forthcoming opening of both Bullring Birmingham and Highcross Leicester;

•  Event, community, direct mail, web and email based activity to generate repeat footfall into the existing Shires shopping centre during the construction of Highcross Leicester;

• Promotion of the Shakespeare Express steam train experience and the restoration workshop.

• Numerous community and education focussed competitions and trails to encourage repeat visits to a variety of visitor attractions.